Monday 17 January 2011

audience profiling for our film

12 a certificate


Our film Puppet Strings will be aimed at a target audience of 18- 35 as from our extensive research we can establish that this is the main catchment audience but we will be using an age rating of 12a as our content is not particularly explicit but the nature of some of the frames may scare children under that age. However to ensure that the film can relate to adults we have included elements of a hybrid genre to make it seem more exciting as well as appealing to a niche target audience. This is essentially a mixture of horror, phycological and thriller type movie.Because of this I have decided to do some research into thriller statistics to see whether we need to take anything important into consideration.
  
Thriller Movie Age Profile
As you can see by these statistics 26% of thriller movies are watched by 50+ year olds which is exceedingly intriguing as normally you would associate these type of films with youth.


Top Grossing Movies 1977 - 2011, Adjusted for Ticket Price Inflation(horror)


MovieDistributorRelease DateTotal GrossInflation-Adjusted Gross
1Jaws Universal 6/20/1975$260,000,000$1,000,682,925
2The Exorcist Warner Bros. 12/26/1973$204,868,002$913,225,162
3Psycho (1960)   3/8/1960$32,000,000$365,913,047
4I am Legend Warner Bros. 12/14/2007$256,393,010$291,623,655
5Hannibal MGM 2/9/2001$165,092,266$230,137,059
6The Blair Witch Project Artisan 7/14/1999$140,539,099$218,264,289
7Interview with the Vampire: The Vampire Chronicles Warner Bros. 11/11/1994$105,264,608$202,830,660
8Poltergeist MGM 6/4/1982$74,706,019$200,486,565
9Alien 20th Century Fox 5/25/1979$80,930,630$189,080,023
10Scream Miramax 12/20/1996$103,046,663$178,459,626
11The Ring Dreamworks SKG 10/18/2002$129,094,024$175,194,539
12Scream 2 Miramax 12/12/1997$101,363,301$173,608,507


I included this figure as I wanted to see what were the top grossing horror films so we could include elements of their film in ours. For me I feel that the most significant films in that list is The Blair Witch Project, Scream and The ring due to being similuar to the style of film we are making.
  audience profiling from the pearl and dean site
Mulholland Drive The Ring
age gender
4-6 0% male 41%
7-11 0% female 59%
12-14 0% class
15-24 9% AB 55%
25-34 41% C1 40%
35-44 15% C2 2%
TKSDKMKWSoTGHEmeone into intrigue and mystery witThrillers are generally particularly popular with the
under 25's and have a slight female skew. With
moviegoers in an attentive and
 

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